Why Press Releases Are More Important Than Ever?

If you have been thinking about public relations strategy for your brand, then press releases are the answer.
With increase in social media activities and the 24/7 news cycle, press releases have evolved and become a relevant part of marketing strategies. Do you know 71% journalists look to press releases and news announcements as the primary resource?

Let us find out what makes press releases so important.

What Is A Press Release?

A press release is a brief update written by a public relations expert, targeted towards desired affiliates of the media to promote something significant and specific.

A well written and widely spread press release helps businesses to gain coverage in news sources, both local and international. Beyond that, this document adheres to a strict format and serves 3 purposes:

  • Notifies media about an event, so that they can spread the word.
  • Shares something about the business, so that a reporter may write an actual news article about it.
  • Promotes brand appearance on the web through blogs, websites, and social networks.

What Should A Press Release Include?

  • A typical press release includes contact information, like name, contact number or an e-mail address of the individual who wrote the release.
  • Headline is the most significant part of the PR. If this part is not interesting, the reader wouldn’t read the rest of it.
  • You must address who is concerned or to be benefited with the information (your targeted population).
  • The purpose of writing the press release should be clear enough.
  • You must give your readers a vision of your plan so that they are interested to know more about the happenings.

CharuWriterLance – Your One-Stop Solution

If you have been looking for professional online content writing services to get your press release done, CharuWriterLance is the one-stop solution. Being a content expert and professional blog writer, I provide well-written press releases that can help you maintain your public relations, give your business a media coverage and build your reputation as a brand.

So, if press releases are a key part of your strategy, choose CharuWriterLance for writing powerful press releases.