Case Study
Kasetti Technologies
Building a Global Brand Identity for a Niche Tech Player
Category : Technology Company
TechKasetti is a pioneering tech firm dedicated to delivering intelligent, seamless cloud-and-integration solutions that drive enterprise performance. From Salesforce implementation and managed services to API integrations, IDP accelerators, and NLP-powered dashboards, their service suite reflects a deep commitment to innovation and precision. Their clients — spanning healthcare, finance, manufacturing, and insurance — rely on TechKasetti’s cloud vision and AI-driven tools to modernise operations and harness the power of data.
Their promise: “Transforming complex workflows into elegant solutions — built with clarity, intelligence, and relentless excellence.”
The Challenge
A Bangalore and US-based technology company, founded in 2017, had quickly grown into a Salesforce partner serving a global clientele. With expertise spanning Healthcare Solutions, Generative AI, Salesforce Platform, and Manufacturing Solutions, the company had the technical edge but lacked a consistent brand presence.
They were struggling with fragmented marketing assets — brochures, flyers, social media posts, website banners, pitch decks, and videos — none of which reflected the credibility and innovation they stood for.
Creative Process
From research to execution, we follow a process that transforms client goals into impactful outcomes.
Our creative process is built on clarity, collaboration, and strategy—but every client story brings its own challenges. In this project, we began with research, set guided timelines, and worked as one team to turn ideas into solutions. From studying the market to refining user experience, our process ensured the brand evolved into something consistent, impactful, and ready for growth.
Time Management
We aligned project timelines with the client’s goals, ensuring every deliverable—from design to content—was delivered on schedule without compromising quality.
User Testing
We refined designs and communication based on user behavior, making sure every touchpoint—from brochures to digital assets—was clear, engaging, and effective.
Market Research
By analyzing the client’s industry, audience, and competitors, we uncovered insights that shaped a brand identity strong enough to stand out in a crowded market.
Team Management
Our design, content, and strategy teams worked in sync, ensuring consistency across all platforms and building a brand story the client could confidently own.
The Solution
CharuWriterLance partnered with them to reimagine their brand identity across platforms. We focused on creating a cohesive, modern, and professional narrative that matched their vision of being a leading-edge technology organization.
Brochures & Flyers
Designed content-driven collaterals that showcased solutions clearly and persuasively.
Website Banners
Elevated the digital presence with clean, engaging, and future-ready designs.
Pitch Decks
Structured compelling presentations that communicated their value to global clients.
Social Media Assets
Crafted consistent, professional creatives that amplified their thought leadership.
Videos
Produced visually engaging content that simplified complex offerings for customers.
The Impact
Our collaboration delivered results that went beyond design. The client achieved a stronger brand presence, greater audience trust, and a consistent identity across all platforms. What began as scattered efforts turned into a unified story that built credibility, improved visibility, and created lasting impact.
Brand Credibility
Strengthened its global credibility as a Salesforce-focused solutions provider.
Positioned itself as a niche technology leader with clear, future-oriented communication.
Consistent Presence
Established a consistent brand presence across digital and offline platforms.
Client Confidence
Gained confidence in showcasing solutions to marquee clients and international stakeholders.
Key Takeaway
Consistent Brand Identity: Unified all marketing touchpoints with a cohesive visual and verbal language.
Enhanced Global Credibility: Strengthened the company’s image as a trusted Salesforce and tech solutions provider.
Effective Communication: Simplified complex offerings into clear, client-focused messages across media.
Strategic Storytelling: Transformed technical expertise into a compelling brand narrative that resonates globally.
Future-Ready Presence: Established a professional, scalable identity that supports long-term growth and recognition.
Impact Delivered
Every project we take on is more than just work—it’s a true partnership built on trust and collaboration. Each number you see here represents the journey of clients who believed in us and the measurable impact we created together. From strengthening brands to delivering growth-driven solutions, these results are not just statistics—they are stories of innovation, commitment, and shared success.
- Service Satisfaction – 90%
- Repeat Partnerships – 77%
- Recommendation Score – 85%
Projects
Satisfied Clients
Ongoing Projects
Cups Of Coffee
From Concept to Impact
From scattered visuals to a cohesive brand identity, this transformation helped the company communicate its innovation and expertise with confidence. By aligning brand storytelling with business vision, CharuWriterLance enabled them to not only look global but also feel global.
Launch Your Brand to New Heights.
Great branding isn’t about looking different, it’s about being unforgettable. We partner with you to create a brand identity that reflects your vision, inspires trust, and accelerates growth.
