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Transform Your Ideas into Icons with Branding Services from CWL

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    Creative Writing

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    If someone were to rouse you from sleep and ask you to name 5 companies, what would your names be? Apple? Coca Cola? Nike? Google? Amazon? Closer home, if you had to name 5 Indian companies, what would they be? Tata? Reliance? Amul? Titan? Fevicol? Your answers might vary but not the reason behind the answers! The reason is simple – these names are more than mere companies; they are brands!

    Simply speaking, a brand is the unique identity and story of a business or company that makes it stand apart from the competitors who sell the same/similar products or services. And that distinct identity needs to be prevalent in the public consciousness in general and the mind of every potential customer in particular. Professional business branding services consider it challenging and exciting to communicate this identity and make it stick in the mind.

    Why Do I Need A Branding Agency?

    Storytelling is the oldest and most effective form of communication. Branding is the modern avatar of this ancient storytelling. When done by a good branding agency, it will create a distinct identity for your business, shaping perceptions and fostering connections with consumers.

    Here are the branding benefits that CharuWriterLance offers. CWL started off as a content writing agency. Years of hard work and hundreds of delighted clients later, it ranked among the best content writing services in Bangalore. With our excellent storytelling, communication and design abilities, CWL has powered itself into becoming a full service branding agency in India that offers you the following advantages through branding.


    The marketplace today is so crowded that, every moment, consumers receive innumerable options and choices through each of their senses. If you want to get their attention in this huge crowd of visuals, sounds and sensations, a strong and distinctive brand identity is a must. For instance, the mere sight of your logo should lead to recognition and convey the attributes that you stand for.

    Credibility from Trust

    Your company might have quality offerings but unless that is communicated consistently, consumers will not give you their precious trust. A well-defined brand with a consistent message crafted by professional business branding services reinforces the sense of reliability and professionalism of the quality offerings from your company.

    Emotional Connect

    The deepest connections and associations inside a consumer are made through emotions. Good branding crafted by the design agency evokes the emotions associated with your company and offerings through visuals, sounds, smells and perceptions. This helps you tap into not only your consumers’ aspirations, values, and desires but also of your employees!

    Customer Loyalty

    Think of people you are most loyal to or those who are most loyal to you. It is ONLY because of the emotional connection and trust. Successful branding services for startup businesses can accelerate the development of a connection in consumers on an emotional level even to a new brand. This develops into loyalty over time and generates referrals to attract new customers.

    Premium Pricing

    Consumers and potential customers associate strong brands with quality, reliability, and prestige. This makes them willing to pay higher prices for branded products or services compared to generic alternatives. A full service branding agency in India can actually get the much sought-after pricing power for your company.

    Instant Recognition and Recall

    Branding services ensure consistency across multiple touchpoints which is critical to build brand-recall in potential and existing customers. Thus, at the crucial purchase decision point, you can rest assured that your company and its offerings are in the customers’ top-of-the-mind awareness.

    Company Expansion

    A strong branding inherently defines the scope and strategies of the business. That provides clarity and direction, laying the foundation for business growth and expansion. Thus, branding services also help to utilise the existing brand to facilitate the introduction of newer offerings, products or services under the same brand umbrella.

    Competitive Advantage

    Brands with strong brand equity enjoy a competitive advantage over rivals. They can attract top talent, secure partnerships, and negotiate favourable terms with suppliers. Additionally, strong brands are better positioned to weather market fluctuations and withstand competitive threats.

    Our Offerings

    The term ‘branding’ includes everything associated with the business but the key elements are the name, logo, tagline, visual elements and the communications. As a corporate branding services provider, CWL’s goal is to establish an unforgettable and memorable presence in the minds of the target audience, influencing their perceptions positively towards your business offerings.

    Brand/Business Names

    Let your name say your story. CWL is a branding agency whose business name suggestion services offer a strategic approach to branding, guiding customers to come up with names that resonate with their target audience while aligning with their brand identity. With creativity backed by market research, and linguistic analysis, CWL also designs these names into logos that are memorable and stand out in a competitive marketplace..

    Visiting Cards And Stationery

    Elevate your presence with CWL’s branding touch in making your business cards and branded stationery. From business cards to letterheads, diaries to notepads, every piece is crafted as part of the whole. From sleek minimalist designs to bold statements, CWL, as a design agency, will help your business communicate its unique character.

    Company Profile

    Make your company standout in the market. With a harmonious blend of storytelling and strategy, information and insight, CWL drafts and crafts engaging company profiles for that perfect first impression. This branding agency conducts extensive and intensive, in-depth research before creating the profile to resonate with the target audience. From startups to established enterprises, CWL’s expertise ensures that every client receives a distinct profile that sets the stage for their success.

    Introductory Emailers

    Introduce yourself with panache by composing a winning introductory emailer. This is an often underrated method of winning mindspace and even heartspace of your customers. Whether introducing a new product, service, or brand, CWL’s expertise ensures that each emailer stands out in inboxes that are bursting at their seams. From subject lines to call-to-action, CWL optimises every element to maximise open rates and conversions.

    Why Choose CWL Branding Services?