Social Media Marketing
Harness the Power of Social Media Channels With CharuWriterLance
In this era of all things digital, social media has swooped in like a social butterfly, revolutionising the very essence of how we mingle and exchange ideas. The statistics speak volumes: over 4.2 billion people are active social media users worldwide, spending an average of 2.5 hours per day on various platforms (Statista, 2021). Businesses have recognized the immense potential of these online communities as they are not just virtual spaces but hubs of real people. This realisation has catapulted the ever-increasing significance of social media marketing for businesses of all sizes. From a leading social media marketing company in India, here are critical ways your business can benefit.
Build Brand Awareness
If you have the slightest thoughts on getting social media marketing for businesses, consider the skincare and makeup brand, Glossier. Through its strategic use of social media platforms, particularly Instagram, Glossier has managed to capture the attention of its target audience and cultivate a dedicated following. In fact, 91% of marketers believe that social media has helped increase their brand visibility (Social Media Examiner, 2021).
Generate and Nurture Leads
According to HubSpot, businesses that use social media for lead generation see a 24% increase in revenue (HubSpot, 2021). In fact, Hubspot, a leading provider of inbound marketing and sales software and among the top social media agencies, itself is a good example. Through its social media channels, including LinkedIn, Twitter, and Facebook, HubSpot offers a wealth of valuable content such as blog articles, e-books, webinars, and industry reports. By offering this content for free, it attracts potential customers who are interested in learning more about inbound marketing and sales strategies.
Grow Your Audience
By consistently sharing valuable and engaging content, fostering interactions, and leveraging the power of user-generated content, businesses can attract and retain a loyal following. In fact, 73% of marketers have found that their social media efforts have resulted in increased audience engagement (Buffer, 2021). For instance, through their captivating social media marketing, Red Bull has managed to attract a broad and diverse audience, not limited to energy drink consumers. They have successfully tapped into the interests and passions of their target demographic, which includes sports enthusiasts, adventure seekers, and individuals seeking an active and exhilarating lifestyle.
Connect Social Posts to Opportunities
According to Sprout Social, 57% of consumers are more likely to buy from a brand they follow on social media (Sprout Social, 2021). A prime example is Airbnb which showcases stunning and unique properties available for rent, along with travel inspiration and local recommendations. With help of top social media agencies, they strategically tag and mention property owners, local businesses, and influencers in their posts to create connections and collaborations. By highlighting various destinations and accommodations, Airbnb creates opportunities for engagement, partnerships, and bookings.
Measure Marketing Efforts
When you use social media marketing for businesses, it is important to track engagement metrics, monitor campaign performance, and gather valuable insights to refine strategies and optimise results. If you are not inspired yet, here is a brand example that will enthuse you to ‘Just Do It’! Nike creates specific hashtags for campaigns, such as #JustDoIt or #BetterForIt, and closely monitor the engagement and reach of these hashtags. Through analysis of these hashtags, Nike gains insights into the success of their campaigns and the sentiments of their audience.
Build Brand Authenticity
Social media marketing also helps businesses to showcase their authenticity and human side by sharing behind-the-scenes glimpses, stories, and engaging with customers directly. Patagonia is an outdoor clothing and gear company which is known for its commitment to environmental sustainability and social responsibility. Patagonia’s “Worn Wear” campaign where they encourage customers to repair and reuse their Patagonia products rather than buying new ones is an excellent example. A survey by Stackla found that 86% of consumers say authenticity is a key factor in deciding which brands they support (Stackla, 2021).
Drive Thought Leadership
According to LinkedIn, 94% of B2B marketers use LinkedIn for content distribution, with 89% considering it effective for generating leads (LinkedIn, 2021). The most striking example here is Adobe. Adobe utilises LinkedIn as a platform to share industry insights, thought leadership content, and updates about their products and services. By consistently providing valuable and informative content, they have positioned themselves as a trusted resource and authority in their field.
At CharuWriterLance (CWL), we pride ourselves on being the best Social Media Marketing agency in Bangalore. We understand the power and significance of social media marketing in today’s digital landscape. What sets us apart is our meticulous approach to crafting social media strategies that align with your unique business goals. We start by delving deep into your business, answering key questions, and understanding your target audience. From there, we create a powerful content calendar and designs that resonate with your audience and drives engagement.
We believe in the importance of a strict approval process to ensure the quality and relevance of every piece of content that represents your brand. Our team of skilled professionals is dedicated to delivering results, utilising the latest social media trends, tools, and techniques to maximise your social media presence.
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